resume

2004-06-21T13:34:00.000-07:00

Juan Carlos Almodovar
Apolo, Q-5 Parnaso Street, Guaynabo, PR 00969
juanqui1@msn.com
(787) 565-0587
____________________________________________________
~ wired for growth ~

E X P E R T I S E

*Strategic Business Planning

*Market Research & Analysis

*New Product Development & Launch

*Advertising & Marketing Programs

*Promotional Concepts & Execution

*Product Positioning

*Competitive Assessment

*Budgeting & Product Pricing

*Brand Loyalty

*Business Alliance/Account Management

Highlight of Skills and Strengths

Combined solid background in marketing, product management, business development and sales, resulting in distinctive proficiency in business strategy and new product initiatives. Functional experience includes business planning, sales and profit delivery, advertising/promotional development, brand positioning, new product exploration and launch, personnel recruiting and development. Assertive, motivated and results oriented. Innovative problem solver with ability to implement. Fully bilingual in English and Spanish.

Career History

Margo Caribe, Dorado, Puerto Rico 03/2002-06/2004
Marketing & Sales Manager

Recruited to spearhead revitalization and recovery of declining company due to increased competition, leading turnaround to jumpstart stalled revenue, arrest market share decline, nurture alliances with key accounts, and smooth turmoil among sales team. Built and direct long and short range strategic plan for 25 SKUs; define and execute marketing strategy and sales tactics to accelerate growth for markets in Puerto Rico, Dominican Republic, Florida, Georgia, Mexico and Caribbean Islands. Direct market analysis, research, and competitive product evaluation activities. Supervise, motivate, coach and interface with 12 member sales force and 14 customer service representatives to achieve established corporate sales and service goals.

*Arrested market share decline, increased division sales 69% and overall company sales 18%.
*Supervised development of new products; defined package design, logo, pricing, distribution channels, promotions and directed launch.
*Expanded awareness of Rain Forest Brand positioning in top chain retailers Home Depot, Sam’s, Wal-Mart and Kmart.
*Designed new packaging for established products, attracting more customers while lowering production costs 20%.
*Structured and negotiated print advertising strategy with zero budgets, acquiring spots in local periodicals, special supplements and trade magazines.
*Introduced customer appreciation and satisfaction program; established customer service standards and redefined delivery priorities. Recovered 75 accounts on the brink of closure and improved brand loyalty among consumer market.
*Developed customized products, marketing programs, promotions and coordinated product launches for key accounts.
*Headed acquisition and development of Salinas Holdings, Inc., expanding core services and growing to the company’s largest revenue producer for 2003.

Pennock Growers, Dorado, Puerto Rico 10/1999-03/2002
Marketing and Business Development Manager

Brought on board to develop Marketing and Sales Division for startup company, overseeing all marketing, market development, planning, business development and sales programs. Tasked with building growth momentum, service image and introducing aggressive, competitive strategies to ramp up sales and market share. Structured sales department; recruited and trained staff to address high profile clients. Grew revenue from zero to $3.8 million.

*Positioned the company and assumed the number two position in the market in less than eight months.
*Developed corporate web page, acquiring expanded exposure.
*Identified/imported product from Florida and introduced to local market . This product became the number one seller for the company, a position it still holds today.

Santurce Janitorial Supply, San Juan, Puerto Rico 06/1996-10/1999
Organizational Manager

Commissioned by Board of Directors to direct acquisition, merge and organizational transition of locally owned and operated “Mom & Pop” to automated corporate mindset. Initially directed house sales and house accounts; moved quickly to marketing, accounting and new service/product development. Developed sales forecasts, market analysis and product marketing strategies.

*Instrumental player recovering delinquent government accounts, some 200 days in arrears.
*Shifted portfolio mix from 70 percent government and 30 percent private industry to 30 percent government/70 percent private industry, contributing to a sales increase of 38%.
*Converted manual accounting system to Peachtree.

Education

Pace University, New York, New York 08/1994-05/1996
MBA International Business

University of the Sacred Heart, San Juan, Puerto Rico 08/1988-05/1993
BBA Marketing Management